There are various elements that constitute a marketing programme of an organization. Marketing mix is linked with the culmination of all these components or factors. The key elements, which come under marketing mix, are product, price, promotion and physical distribution. These elements are known as 4 P’s, and are utilized for integrating different marketing actions.
These all elements are interconnected, and their main objective is the satisfaction of the consumer. The business firm has complete control over these elements, which are made up of many sub-variables that are explained as follows:
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Submitted by admin on Sat, 2007-02-03 04:44.
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Market research entails the application of the business approach to the task of accumulation, directing, examining and representing desired marketing information. This means that each and every step in the research process must be cautiously designed, efficiently organized, so that the whole process is properly incorporated and accomplished at the right time and in the desired order.
Each part or segment of the research plays a crucial role in the efforts of the research team to accomplish the said objectives. The market research process involves three operations: -
Market Research Process = Input - Process - Output
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Advertising media comprehends each and every means that the promoter has at his command to transmit his message to the public. It may be classified into two different categories: direct advertising media and indirect advertising media.
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The consumers may not be conscious of the availableness of various goods in the market. The absence of information about goods is a good hindrance in the way of consumers buying them. The advertisement helps in communicating the users about the availability and usefulness of a variety of products in the market.
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Marketing is a composite plan by which the demand structure for economic goods and services is wisely estimated and accomplished through innovation, publicity, exchange and physical distribution of such goods and services that can fulfill desires, demands, wants of customers or users in the market place.
Marketing can be defined as, “The process of organizing and directing all the company activities which relate to determining the market demand and converting the customers buying power into an effective demand for a service and bringing that service to the customer.”
Marketing program begins with the idea of the products and does not end until the demands of the customers are satisfied in an adequate manner. Customer is the pivot around which the whole marketing process rotates. Gathering additional data about clients and traders and about marketing mix normally is the heart of marketing research program.
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Submitted by admin on Sun, 2007-01-28 06:25.
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Advertising can be defined as, “Advertising allows a company to tell the benefits of a product to a potential customer. Advertising can be in a newspaper or magazine, on radio or TV, a billboard, Internet or a variety of other means. Advertising is generally paid for, as opposed to publicity, which is usually free.”
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Submitted by admin on Sat, 2007-01-27 04:40.
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Marketing research provides scientific study and examination of any marketing problem and offers purposeful information to make plans, policies, programmes and procedures of any marketing activity. It also helps in the execution, direction and appraisal of any marketing program. It can depict, clarify, forecast and appraise any promotion theme happened at the market place. The main advantages and disadvantages of market research are as follows;
Pros Of Market Research
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Submitted by admin on Fri, 2007-01-26 05:18.
