Advertising Media Types
Advertising media comprehends each and every means that the promoter has at his command to transmit his message to the public. It may be classified into two different categories: direct advertising media and indirect advertising media.
Direct advertising intends to reach the known prospects directly, and is generally done through direct mail advertising. Under indirect advertising, public is indirectly approached through a carefully selected media. The various tools adopted by indirect media are explained as follows: -
Press media of advertising comprises advertisements in newspapers, journals and magazines. This is most important media used by the promoters. A wide range of national, state and local newspapers, trade business industrial, technical journals and various magazines are available in which a variety of advertisements normally emerge.
Outdoor media of advertising is composed of advertisement in open places from where people normally cross such as railway stations, bus stands, street corners, roadside, etc. It is designed for traveling audience without charging any cost at their part. The appeal of such advertisement takes a mass form as nearly 95% of adult population moves out doors every week. Outdoor advertising covers different types of media like printed displays, posters, electrical arrangements, skywriting, traveling shows and sandwichmen.
Posted in
- advertising
- advertising & marketing
- advertising marketing
- direct advertising
- direct mail advertising
- indirect advertising