Market & Marketing Research Are Closely Related
Marketing is a composite plan by which the demand structure for economic goods and services is wisely estimated and accomplished through innovation, publicity, exchange and physical distribution of such goods and services that can fulfill desires, demands, wants of customers or users in the market place.
Marketing can be defined as, “The process of organizing and directing all the company activities which relate to determining the market demand and converting the customers buying power into an effective demand for a service and bringing that service to the customer.”
Marketing program begins with the idea of the products and does not end until the demands of the customers are satisfied in an adequate manner. Customer is the pivot around which the whole marketing process rotates. Gathering additional data about clients and traders and about marketing mix normally is the heart of marketing research program.
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Submitted by admin on Sun, 2007-01-28 06:25.