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Advertising can be defined as, “Advertising allows a company to tell the benefits of a product to a potential customer. Advertising can be in a newspaper or magazine, on radio or TV, a billboard, Internet or a variety of other means. Advertising is generally paid for, as opposed to publicity, which is usually free.”
In the present day marketing, advertising has become progressively more imperative to business organizations both large and small. Even non-business enterprises have acknowledged the significance of advertising. The chief purpose of advertising is to boost up sales with regard to maximization of profits. It is one of the most significant tools of modern marketing.
Advertising is a means of impersonal sales efforts. It is the skill of persuading human activities to acquire or possess one’s creation. In simple, it is a mass communication of information intended to convince buyers to purchase products with a view to maximize profits. The chief objectives of advertisement are as follows: -
- To provide information to potential customers about the initiation of novel products, their features and purposes.
- To shrink costs.
- To increase sales.
- To assist salesman in their effort to persuade people to buy the products.
- To build goodwill, create brand loyalty and product differentiation.
- To eliminate doubts and encourage consumers to buy a particular product.
- To educate people in the use of products.
- To maintain and extend the market for an established product.
- To reach even to those people to whom salesman cannot reach.
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Submitted by admin on Sat, 2007-01-27 04:40.